Factors Influencing the Level of Awareness and Knowledge of the Consumer Protection Act (CPA) among Household Consumers in Nairobi County, Kenya: A Case Study of Southlands Estate, Lang’ata

Customers are very important when it comes to discussing or voicing their concerns dissatisfaction with a product before steps taken fix it. This necessitates that customers aware of rights in relation complaint procedures so they can take appropriate action accordance the regulations. To prevent exploitation Kenyan consumers, Consumer Protection Act was passed. However, Kenyans continue encounter deceptive advertisements, unethical business practices, inflated electricity and water bills, lack information, among other malpractices. Thus, this study sought investigate factors influencing level awareness knowledge (CPA) household consumers Nairobi County focus on Southlands Estate, Langa’ta. The specific objectives are; evaluate influence culture ii) assess nature law consumers’ CPA. Descriptive research methods were used for study. 417 respondents drawn from Estate Lang'ata primary survey. Simple random sampling choose total 42 participants questionnaire source information. SPSS analyse quantitative data. Relationship testing between culture, type law, dependant variable performed using inferential statistics (level consumers). model summary revealed contribute 44% Act. results indicate positive significant relationship recommends must therefore raise degree order engage rational purchasing behaviour make informed decisions. There is also need sensitising content